Profile

Creative Director & Story Architect with 17+ years’ experience across film/TV , AAA gaming, social‐impact

campaigns and emerging technologies. I specialise in human‐centred storytelling that fuses cinematic art direction,

worldbuilding and AI‐assisted production to build communities and drive brand engagement. My academic research

in racism and AI ethics informs an inclusive, future‐minded perspective that amplifies under‐represented voices and

promotes responsible innovation.

Core Strengths

● Creative leadership - concept development, brand platforms, integrated campaign systems, pitch decks and executive presentations

● Content & social strategy - cross‐channel strategy, editorial calendars, community growth, influencer partnerships, analytics and reporting

● Motion GFX- storyboards, concept art, motion graphics, edit supervision and VFX/CGI integration

● AI & emerging tech - proficiency with Midjourney, Runway, and ChatGPT; AI‐assisted previsualisation and content ops; responsible‐AI awareness

● Team & delivery - hiring/mentoring creative teams, cross‐functional alignment, project budgets and schedules, stakeholder management

● Global & remote - experience leading distributed teams across continents; open to remote roles in US‐friendly time zones

Career Highlights

● Lions4Life - Creative Director & Producer (SuperSport)

Conceived and directed South Africa’s first rugby reality series (over 100 episodes), blending documentary storytelling with live fan engagement.

Integrated broadcast, social media and live activations to grow a loyal fan community and attract sponsorships.

● Social‐impact campaigns - led the #StopRape PSA, Miss Earth SA campaigns and Food & Trees for Africa initiatives. Crafted cause‐driven

narratives amplified by national media and NGO partners.

● AAA game cinematics (Electronic Arts) - storyboard artist and cinematic artist for Command & Conquer 3: Tiberium Wars and

LOTR: Battle for Middle‐earth II. Designed VFX/ HUD elements and environment concepts that shaped final cinematics.

● Previsualisation artist (Marvel Studios) - contracted to produce pre‐viz for key action sequences in Iron Man 2; collaborated with directors

to refine camera language and narrative pacing.

● Creative & Social Media Director (TPN Credit Bureau) - built a modern digital presence and in‐house livestream studio.

Produced webinars/series that doubled YouTube engagement in six months and grew social audiences by ~200% using culturally relevant content.

● Co-Founder, GreenSmile Productions - launched and ran a multidisciplinary studio delivering broadcast

and digital originals. Managed 10+ creatives and implemented sponsorship integrations that increased

partner ROI.

Professional Experience

TPN Credit Bureau - Creative & Social Media Director Johannesburg, South Africa • 2020–2022

● Designed and executed digital strategy across YouTube, Instagram and TikTok, resulting in a ~200% audience increase and higher engagement metrics.

● Built and managed an in‐house livestream studio; produced webinar series that doubled YouTube engagement within six months.

● Mentored a cross‐functional team of designers, editors and content creators; collaborated with product and marketing stakeholders to align creative

work with business objectives.

GreenSmile Productions - Co-Founder & Creative Director Johannesburg, South Africa • 2009–2020

● Led concept development, production and post‐production for TV series, branded content and digital campaigns.

● Directed Lions4Life, a 100‐episode rugby reality series that grew fan communities and attracted sponsorships.

● Developed integrated media strategies combining broadcast, social and live activations; implemented sponsorship packages that increased partner ROI.

● Managed budgets, schedules and a multidisciplinary creative team; delivered projects on time and within scope.

Marvel Studios - Previsualisation Artist (Contract) Los Angeles, USA • 2009

● Developed previsualisation sequences for Iron Man 2, crafting dynamic action beats and camera choreography.

Electronic Arts — Cinematic & Storyboard Artist Los Angeles, USA • 2005–2008

● Storyboarded live‐action cutscenes and designed VFX/HUD/GUI elements for Command & Conquer 3.

● Created environment concepts and matte‐painting guides for LOTR: Battle for Middle‐earth II.

● Worked with editorial teams to develop trailers and in‐game sequences.

Education

● M.A., Philosophy - University of the Witwatersrand (2025)

Research focus: systemic racism and AI ethics; Golden Key Honour Society

● Honours, Philosophy - University of the Witwatersrand (2018)

● B.A., Digital Media (Honours) - Otis College of Art and Design, Los Angeles (2005) Graduated with

honours and Dean’s List; Ben Maltz Scholarship recipient

Certifications & Training

● Apple Certified Pro - Final Cut Pro L1 & L2

● Adobe Certified Associate

● Concept Design Academy (Los Angeles) - Analytical Drawing & Visual Storytelling

● Ongoing training in AI tools (Midjourney, Runway, Nim AI, Flow.

Tools & Technologies

Adobe Premiere Pro • After Effects • Photoshop • Illustrator • MotionBuilder • Final Cut Pro • AI generative tools (Midjourney, Runway) • Flow

Selected Clients & Brands

SuperSport • Electronic Arts • Marvel Studios • TPN Credit Bureau • Food & Trees for Africa • Miss Earth SA •

Discovery • Land Rover • Flower Films (Drew Barrymore) • Lions4Life • Peakviewing Transatlantic • MTN • Sanedi • Eskom