Creative Director & Story Architect

Cinematic craft. Strategic clarity. Responsible innovation.

Demo Reel
View CV

Selected Work

A shortlist of projects where cinematic direction, lean operations, and community strategy came together.

Lions4Life: Rugby reality series (SuperSport)

Role: Creative Director & Producer · Year 2011 — 2017 · Category — Film/TV.

Pioneering Format

Built South Africa’s first rugby reality micro-doc format, successfully delivering over 100 episodes.

Deep-dive

Problem

The challenge was to humanise elite athletes and strengthen the bond between the Lions franchise and supporters. This had to be achieved in a format that seamlessly fits broadcast schedules and travels across social channels without reliance on gimmicks.

Community Integration

Integrated broadcast, social, and live activations effectively to deepen fan affinity and boost sponsor interest.

Repeatable Cadence

Established a repeatable weekly cadence with a lean motion/edit pipeline and consistent story beats for maximum efficiency.

Approach

We deployed serialised 5–7-minute micro-docs for both broadcast and social distribution. The strategy included live activations and fan feedback loops to fine-tune story arcs. We operated with a compact crew, maintaining a tight storyboard-to-edit rhythm, and ensured consistent thumbnail and title systems for immediate brand recognition and continuity.

Outcome

The project resulted in sustained audience growth and increased sponsor interest. Crucially, a repeatable, scalable content system was established, allowing the team to effortlessly maintain quality season-over-season.

Lions4Life: Visual Storytelling

Electronic Arts (EA): AAA Game Cinematics

Role: Cinematic & Storyboard Artist · Years — 2005–2008 · Category — Gaming.

VFX/HUD Design

Designed impactful VFX and HUD elements that clearly communicate stakes without introducing visual clutter or noise.

Deep-dive: Cinematic Grammar

The Problem

Creating a cohesive cinematic language that consistently amplifies gameplay narrative without actively disrupting player agency or immersion.

The Approach

Utilised shot-driven storyboards and focused on interface/HUD passes for utmost clarity. Close, iterative collaboration was maintained with directors and editorial teams. The guiding principle was emotion over exposition; letting the UI carry critical information efficiently.

Concept Art

Built environment concepts and detailed matte-painting guides for LOTR: Battle for Middle-earth II, defining world aesthetic.

The Outcome

The result was a cohesive tone and dynamic pacing across all trailers and cutscenes. A unified visual grammar was established that production teams could effectively reuse and adapt across multiple game titles

Storyboarding

Storyboarded key narrative beats for C&C 3, collaborating on trailers and in-game cutscenes for maximum impact.

TPN Credit Bureau: Content Studio & Livestream Program

Role: Creative Director & Producer · Years — 2020–2022 · Category — Content Ops

Studio & Livestream Launch

Designed and launched an in-house studio and repeatable livestream/content format.

Strategic Workflow Design

Designed and implemented strategic workflows, focusing on systematic pre-production and refined editorial processes, to optimize planning and maintain craft without compromise.

Engagement Growth

Doubled YouTube engagement and achieved ~200% social growth with consistent cadence

Deep-dive

Problem

TPN required a scalable, brand-consistent content strategy to educate and engage customers while eliminating dependency on costly ad-hoc production. The challenge was delivering weekly, high-trust content that could seamlessly scale across YouTube and social platforms without exponential cost increases or timeline pressures.

Approach

I architected an integrated studio ecosystem encompassing lighting design, audio engineering, multi-camera capture, and comprehensive show production workflows. This included developing a systematic livestream format with structured segments: strategic opens, expert-driven content, interactive Q&A, and optimized clip distribution. I implemented strategic pre-visualization for camera choreography and comprehensive editorial frameworks—covering SEO optimization, content chaptering, clip extraction protocols, and quality assurance systems—enabling a lean team to maintain consistent weekly delivery.

Outcome

Delivered a scalable content infrastructure that doubled YouTube engagement metrics, achieved 200% social media growth, and established complete operational independence for the internal team with minimal external dependencies.

Greensmile Productions: Creative for Good

Role: Creative Director & Producer · Years — 2010–2020 · Category — Content Ops

#StopRape PSA

Narrative spots and on-the-ground activations supporting survivor resources.

Underprivileged Schools Rugby Programs

Stories from the field where children discover their strength; content that transforms spectators into champions of potential.

Food & Trees for Africa

Community stories and planting days; content that rallied volunteers and sponsors.

Marvel Studios: Iron Man 2 Pre-viz

Role: Previsualisation Artist (Contract) · Year — 2009 · Category — Film/TV.

Action Prototyping

Pre-visualised highly complex action sequences to determine feasibility and visual rhythm before shooting.

Production Blueprints

Provided clear, concise blueprints that significantly accelerated critical production choices for downstream teams.

Camera Choreography

Led iterative camera choreography and explored detailed pacing with directors to lock down the visual language.

Deep-dive

Problem

The core challenge was to safely and iteratively prototype highly complex action sequences before principal photography commenced. This required maximum efficiency and clarity.

Approach

The process involved detailed blocking, comprehensive camera language exploration, and precise beat timing. This was coupled with rapid director feedback cycles and daily composition updates. The focus was on delivering actionable, production-ready concepts.

Outcome

The result was the delivery of production-ready previs packets. These packets clarified set-pieces and refined the pacing for all downstream departments, ensuring a smooth transition to filming.

AI Lab: Pre-viz, Concept & Motion R&D

Role: · Year 2023 — present · Self-initiated experiments that explore speed without losing craft. I use AI tools responsibly—always as assistants, never as shortcuts that compromise authorship, IP, or people.

Pre-viz Sprints

Story beatboards → shot lists → camera language tests (48-hour loops).

Motion Studies

Timing, parallax, lighting passes; edit rhythm tests.

Style Systems

Consistent worlds across frames (character → environment → props) with guide sheets.

Responsible AI, in practice

• Consent & Credit: I only use licensed or original material; no training on living artists' styles without permission.

• Human in the loop: Every frame is selected, edited or composited by me; models are assistants, not authors.

• Privacy: No biometric or personally sensitive inputs; removal on request.

• Bias checks: Diverse prompts and review for representational fairness.

Interface/HUD Explorations

Readability without clutter for gameplay and trailers.

Gallery

  • Worldbuilding & Concept Art

    Immersive environments rich in story and culture.

    VIEW MORE

  • Visual Development & Storytelling

    Storyboards, keyframes, and cinematic mood paintings.

    VIEW MORE

  • Character & Creature Design

    Pixar-quality soulful creatures and mythic beings.

    View More

  • Art Licensing & Collaboration

    Collaborate with us to make your dreams come to life.

    VIEW MORE

Worldbuilding & Concept Art

Visual Development

Character & Creature Design

Art Licensing

Career Highlights

  • Visual & Concept Artist, Electronic Arts

    Concept art & storyboards for Command & Conquer, Lord of the Rings franchises.

  • VFX Previsualization Artist, Marvel Studios

    Previs for major action sequences in Iron Man 2.

  • Creative Director & Producer

    Led 100+ episodes of Lions4Life on SuperSport; cultural campaigns like #StopRape, Miss Earth SA, Food & Trees for Africa.

  • Creative & Social Media Director

    Description goes hereBuilt AI-driven creative pipelines a South African Credit Bureau, cutting production times by 50%.

  • Honors in Digital Media & MA Philosophy

    Otis College of Art & Design

    University of Witwatersrand

VIEW CV