MICHELLE TASIC

Senior Creative Director · AI Visual Director · Experiential Worldbuilding

I transform ambitious briefs into cinematic worlds, immersive experiences and presentation-ready visual systems for entertainment, cultural destinations and emerging technology.

Selected credits: HQ Worldwide Shows · Electronic Arts · Marvel Studios · SuperSport

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Flagship Projects

Three projects that show how I turn ambitious ideas into clear visual direction, cinematic systems and audience-facing experiences.

Cinematic rugby documentary image for Lions4Life, a SuperSport series creative-directed and produced by Michelle Tasic.
Storyboards and a cinematic game world representing Michelle Tasic’s visual development work for Electronic Arts.
A feature-film previsualisation stage representing Michelle Tasic’s action previs work for Marvel Studios.
A refined multi-camera content studio representing the in-house livestream programme Michelle Tasic created for TPN Credit Bureau.
A human hand directing luminous storyworld frames, representing Michelle Tasic’s human-led AI visual direction.

Confidential Cultural Destination Project, Middle East

Role: Creative Director & Story Architect · Year — 2026 · Category — Experiential / Cultural

Destination Experience Development

Developed cinematic concepts and guest journeys across wellness, night-time entertainment, endurance sport and destination programming

Cultural Opening Sequence Development

Shaped the ceremonial narrative from ruling-family arrival and onyx-cone ignition through gathering, emanation and setting.

Production Clarity

Translated ambitious, multi-stakeholder concepts into sequenced visual direction that could move cleanly from pitch to production.

Marvel Studios: Iron Man 2 Pre-viz

Role: Previsualisation Artist (Contract) · Year — 2009 · Category — Film/TV.

Action Prototyping

Pre-visualised highly complex action sequences to determine feasibility and visual rhythm before shooting.

Production Blueprints

Provided clear, concise blueprints that significantly accelerated critical production choices for downstream teams.

Camera Choreography

Led iterative camera choreography and explored detailed pacing with directors to lock down the visual language.

Deep-dive

Problem

The core challenge was to safely and iteratively prototype highly complex action sequences before principal photography commenced. This required maximum efficiency and clarity.

Approach

The process involved detailed blocking, comprehensive camera language exploration, and precise beat timing. This was coupled with rapid director feedback cycles and daily composition updates. The focus was on delivering actionable, production-ready concepts.

Outcome

The result was the delivery of production-ready previs packets. These packets clarified set-pieces and refined the pacing for all downstream departments, ensuring a smooth transition to filming.

AI Lab: Pre-viz, Concept & Motion R&D

Role: · Year 2023 — present · Self-initiated experiments that explore speed without losing craft. I use AI tools responsibly—always as assistants, never as shortcuts that compromise authorship, IP, or people.

Pre-viz Sprints

Story beatboards → shot lists → camera language tests (48-hour loops).

Motion Studies

Timing, parallax, lighting passes; edit rhythm tests.

Style Systems

Consistent worlds across frames (character → environment → props) with guide sheets.

Responsible AI, in practice

• Consent & Credit: I only use licensed or original material; no training on living artists' styles without permission.

• Human in the loop: Every frame is selected, edited or composited by me; models are assistants, not authors.

• Privacy: No biometric or personally sensitive inputs; removal on request.

• Bias checks: Diverse prompts and review for representational fairness.

Interface/HUD Explorations

Readability without clutter for gameplay and trailers.

Selected Visual Worlds

  • A lone traveler overlooks a luminous futuristic city, introducing Michelle Tasic’s worldbuilding and environmental design portfolio.

    Experiential Worlds & Environments

    Cinematic environments shaped by narrative, culture and a precise sense of place.

    Explore Worlds
  • A sculptural woven pavilion frames a desert horizon, representing spatial keyframes and cinematic visual development.

    Cinematic Visual Development

    Storyboards, keyframes and visual systems that turn narrative intent into production clarity.

    View Process
  • A ceremonial armoured character with glowing red eyes, representing Michelle Tasic’s character and creature design.

    Characters, Creatures & Symbolic Forms

    Expressive beings designed for emotional recognition, story function and visual continuity.

    Meet the Characters
  • A bold graphic composition of organic forms and celestial symbols, representing original artwork available for licensing and collaboration.

    Art Direction, Licensing & Collaboration

    Original visual worlds available for commissions, licensing and carefully aligned creative partnerships.

    Discuss a Collaboration

Worlds, Atmospheres & Future Mythologies

Visual Development

Character & Creature Design

Art Licensing

Career Highlights

  • Visual & Concept Artist, Electronic Arts

    Concept art & storyboards for Command & Conquer, Lord of the Rings franchises.

  • VFX Previsualization Artist, Marvel Studios

    Previs for major action sequences in Iron Man 2.

  • Creative Director & Producer

    Led 100+ episodes of Lions4Life on SuperSport; cultural campaigns like #StopRape, Miss Earth SA, Food & Trees for Africa.

  • Creative & Social Media Director

    Built an in-house content studio and scalable digital workflows for a South African credit bureau, doubling YouTube engagement and growing social audiences by approximately 200%.

  • Honors in Digital Media & MA Philosophy

    Otis College of Art & Design

    University of Witwatersrand

VIEW CV